Wawk

Pet-sitting and dog-walking app.

Define + Research

Background

Wawk is a concept for a dog-walking app. This platform allows dog-owners to hire vetted pet-sitters to provide services including overnight pet-sitting, short check-ins, and walks.

Problem

Dog owners want a quick and easy way to hire a walker or sitter for their dogs, but struggle to build trust using existing apps. They need to be able to quickly search through many options.

Objective

Craft a platform that makes it easy for dog-owners to find qualified, trustworthy pet-sitters, schedule services in advance, rate and review them. Help pet-sitters to gain testimonials and book repeat services.

Differentiation

Video profile feature to maximize trust
1-click rating to encourage engagement
Live location-tracking
Mutual Reviews (dog-owners and dog-walkers can rate each other like Uber)

Role

Creative Director
Designer

Industry

Technology
Pet Services

Competitors

Rover
Wag

Services

Branding
User Research
UX Design
UI Design

Deliverables

Brand + UI Kit
User Personas
UX Flow
Wireframes
High Fidelity Mockups

Research

Target Audience

Busy professionals who love their pets but struggle to build trust using existing apps. Dog-walkers trying to establish a consistent pool of repeat clients.

Challenges and Constraints

Craft a platform that solves two different problems for two users: the dog-walkers and the dog-owners. Make it easy for dog-walkers to find clients, and establish relationships to build repeat business. Compete with well-known apps with a wider base of users like Wag and Rover by offering higher trust, and more features.

Persona 1: Alexis (Dog-mom)

Alexis is a full-time marketing associate, who works in office 2 days a week. She wants to find a few walkers to walk her dogs regularly, so she has max flexibility for scheduling. She’d like discounts for being a regular user.

Goals

Find a trustworthy dog-walker
Find someone active who can play and run around with my dogs to tire them out
Stick with the same service, for convenience and discounts

Frustrations

Don’t want to swipe through too many identical profiles
Need to leave detailed instructions because of gate codes, tricky parking situation, etc.
Don’t necessarily want the same person to walk them every week

Persona 2: Mark (Dog-walker)

Mark has walked dogs for 3 years on the side of his other freelance gigs. He never knows what his week will look like, so he values flexibility. He also wants to charge based on his certifications and experience.

Goals