Jovive Health

Boutique Outpatient Medicine Clinics

Define

Objective

Expand and refine the existing Jovive brand across multiple channels, and a wide array of locations and practice lines, including wound care, urgent care, primary care, psychiatry, occupational health, and medical esthetics. Develop print and digital campaigns and collateral for new product and service rollouts.

Role

Creative Director
Designer

Industry

Outpatient Medicine

Deliverables

Brand + UI Kit
User Personas
UX Flow
Wireframes
High Fidelity Mockups

Services

Visual Identity
Brand Expansion
Print Collateral
Digital Campaign
Website & Email
Promotional Items
Signage

Design

We started with a logo and color palette, but quickly learned that this brand needed to scale as the business expanded into new specialties and states across the country.

Target Audience

Audiences differ, depending on the practice lines and the location. For example, primary care is aimed at families with children, whereas wound care patients tend to be senior citizens.

Challenges and Constraints

Appeal to a diverse range of audiences, while maintaining a cohesive brand personality, that is distinguished from the overcrowded marketplace.

Competitors

OneMedical (Amazon)
Elevate
Kaiser
Sutter Health

Differentiation

Offer Primary Care
24-hour service at some locations
Telehealth
Non-insurance payment options
Boutique, concierge healthcare experience