Erase Food Waste
Public campaign to educate the local community on reducing food waste.
Results
30% increase in social engagement within 3 months, due to use of carousels and video content.
3 branded social platforms posting consistently on X, Instagram, and Facebook.
Partnered with Green Acres Nursery & Supply to produce long-form video to educate the public on different methods of composting.
Implemented social media editorial calendar to post more consistently and strategically, driving more traffic to elkgrovecity.org/recycle.
Define
Objective
Take dense information about composting, food storage, recycling, and meal planning, and create engaging short-form social media content to educate the local community about reducing food waste.
Agency
Prosio
Industry
Environmental Sustainability
Food & Agriculture
Role
Creative Director
Designer
Deliverables
Social Collateral
Digital Campaign
Infographics
Brand Assets
Templates
Video
Services
Brand Expansion
Campaign Concepts
Infographics
Video Editing
Research
Target Audience
Demographics include Elk Grove homeowners, who are married with 1-2 children, and make low-to-moderate income.
Objective
Direct users to elkgrovecity.org/recycle for more information or inspire them to make sustainable changes on their own.
Parameters
Work with existing brand, to utilize any existing brand equity, while expanding the brand to support a broader range of deliverables and formats.
Platforms
Facebook
Instagram
X
Execute
