Overview

Client: City of Elk Grove

Sector: Local Government, Environmental Sustainability

Services: Creative Direction, Design

Tools: Illustrator, Photoshop

Agency: Prosio

Define

Role: Creative Director, Designer

Problem: Take dense information about composting, food storage, recycling, and meal planning, and create engaging short-form social media content to educate the local community about reducing food waste.

Research

Target Audience: Demographics include Elk Grover homeowners, who are married with 1-2 children, and make low-to-moderate income.

Favorite Social Media Platforms: Facebook, Instagram.

Objective: Direct users to elkgrovecity.org/recycle for more information.

30% increase in engagement

within 3 months with the use of carousels and video content.

3 branded social platforms

posting consistently including Twitter, Instagram and Facebook.

Partnered with Green Acres Nursery & Supply

to produce long-form video to educate the public on different ways to compost.

Implemented social media calendar

to post more consistently and strategically, to drive more traffic to www.elkgrovecity.org/recycle.